Founded in Brazil in 2012, Vela Bikes is a global e-bike brand now headquartered in Brooklyn, NY. With a sharp focus on classical design that seamlessly includes leading e-bike technology, Vela engineers, produces, and programs their own bikes and the apps that connect to them. Vela co-founder, Justin Kosmides, believes e-bikes can be a major driver in bringing down carbon emissions and that Vela’s timeless design will help drive e-bike ownership and lower car usage.

Founded in Brazil in 2012, Vela Bikes is a global e-bike brand now headquartered in Brooklyn, NY. With a sharp focus on classical design that seamlessly includes leading e-bike technology, Vela engineers, produces, and programs their own bikes and the apps that connect to them. Vela co-founder, Justin Kosmides, believes e-bikes can be a major driver in bringing down carbon emissions and that Vela’s timeless design will help drive e-bike ownership and lower car usage.

Through a combination of infrastructure and community, the Vela & Newlab partnership proved to be a valuable one. When Vela Bikes started calling Newlab home, they were able to foster a community with other e-Bike companies, allowing them to trade technology, vendors, and resources. Prototyping labs helped Vela fine-tune its design and customize its bikes for commercial customers. However, Vela most values Newlab for its community and shared resources. Through a connection with another startup at Newlab, Vela successfully relocated its production from China to Detroit. The team now calls Newlab’s Detroit facility home and will continue to take advantage of the pooled resources that can only come from the Newlab community.